Another Studio
not like the others

Dress for the weekend


Dress for the weekend

Brand Naming
Creative Direction
Brand Identity
Print Design
Marketing Collateral
Instagram Strategy

Dress For The Weekend (DFTW) is an Australian wide outfit hire service for all occasions, but in particular for events and evening. Operating solely through Instagram, DFTW supply quality luxury dresses for hire - usually for the weekend. This is where the naming came from.

DFTW focus on named brands that set the standard for feminine event and evening wear fashion. These brands are trend-setters, not trend-followers, and they truly know what their target market is.

The branding is deliberately feminine, graceful and familiar to relate to the consumers hiring these celebrated and well loved brands.

Dress for the weekend T+Cs and Hire info cards
DFTW Business Card design + Copper Foil
DFTW Tissue Paper Design + Gold PMS
DFTW Thank You Card Design + Copper Foil