Dress for the weekend
Dress For The Weekend (DFTW) is an Australian wide outfit hire service for all occasions, but in particular for events and evening. Operating solely through Instagram, DFTW supply quality luxury dresses for hire - usually for the weekend. This is where the naming came from.
DFTW focus on named brands that set the standard for feminine event and evening wear fashion. These brands are trend-setters, not trend-followers, and they truly know what their target market is.
The branding is deliberately feminine, graceful and familiar to relate to the consumers hiring these celebrated and well loved brands.