Audacia
Audācia has a vision to be a collective and a state of mind. To provide more than traditional personal training and gyms, to be audacious, to provide room for growth and versatility with the vision to 𝗕𝗘 𝗕𝗢𝗟𝗗. Audācia offers personal training and holistic wellness programs through mobile personal training, outdoor group training, health and wellness coaching and nutritional advice. A safe and trusted space where you can come to look and feel good - every day. A family friendly brand with specialty focus on women’s health, and of pre- and post-breast augmentation strengthening and support.
Director Cayde Cheney has a strong affiliation and attraction to the Palm Tree and the Tree of Life mythology. It embodies everything she is and stands for. The palm tree holds strong symbolism across cultures; with some saying that it means we should aspire to achieve more by clearly defining our goals, spotting opportunities, and reaching for the stars in order to accomplish our dreams. Other spiritual and symbolic aspects of the palm tree include freedom, reward, resurrection and renewal, eternal life, returning happily from a journey, peace, and victory. The perfect symbolism to Audācia’s approach to wellness and bettering ones self.
The relationship between these two themes – Audācia and the Palm – could not be more important. Developing an appropriate palm symbol for the Audācia brand was key to the brands outcome. It needed to be modern with a luxury vibe, but remain approchable (friendly even).
