Spray Aus Violet Product Launch
Spray Aus was releasing a new at home and salon tanning range: Violet Days. This product delivers a deeper, darker tan than existing ranges due to the violet base of the formula.
The launch was split into two seperate events in the one day: ‘Violet Day’ and ‘Violet Night’, each with differing guest lists. Both events were held at Salon Gabrielle - a space with natural, skin like tones.
The objectives for the events were to:
Generate awareness and excitement pre Spring Racing Carnival.
Amplify the launch through influencer engagement.
Establish foundation for ongoing marketing strategy.
Deliver a launch event that reflects the essence of the product.
In addition to the label design and colour choice for the product (see above project), my role involved conceptual design and finished art for promotional event items:
Event ephemra (invitation, menu, drinks bar, framed prints, etc.)
Colour system for event
Shop installs
Brochure cards
Promotional gift packaging
Seller and wholesale guides
Social media templates
Assets, such as logos for the event
