Walpower provides highly skilled, niche electrical services to large industrial organisations, blue chip mining companies and Real Estate agents globally.
The desire is to stand apart from the average electrician brand in the market place and retain an approachable and trustworthy brand across different industries, job roles and trades. Needs to adapt with both blue and white collar workers. Modern and straightforward.
Establishing the brand voice:
Expert - but not authoritarian.
Professional - but not pretentious.
Informal (approachable) - but not disorganised.
Straightforward - but not rude.
Honest - but not naive.
Masterful - but not arrogant.