Strategic Alignment Training Brand Identity
Strategic Alignment Training (SAT) is a professional services organisation offering training, administrative and operational support for Australian businesses. They specialise in State and Federal funding opportunities and how to navigate the complexities of these. They work with small, medium and large business in the blue collar and white collar sectors.
Their branding was tired and outdated and needed to be relatable across these industry sectors.
The triangular relationships the SAT team have with their clients and others was key. They act as the go-between. Additionally they support their clients through training pathways - the mountain symbol.